Rafi Nova is a sustainable fashion accessory brand that sources many of its materials free-trade from South East Asian countries. As a Strat Labs contractor, I developed email campaigns using Klayvio, managed affiliate programs, designed social content, and participated in various marketing strategy sessions.
Rafi Nova Street Team Affiliate Relations
The images below are a few pieces that are a result of my work with the Rafi Nova affiliate program. The "Street Team" is comprised of high school and college-aged individuals who love and identify with the Rafi Nova brand. My responsibilities spanned from designing welcome package materials to regular communications through email marketing.
Rafi Nova + Adopt A Classroom Partnership Instagram Campaign
To promote Rafi Nova's partnership with Adopt A Classroom (AAC), I provided their team a variety images and copy with the goal to garner engagement and sales to increase the donation to AAC.
